Time Magazine has an article this week on different advertising techniques the candidates are planning on using in 2008. Internet, text messages...you won't be able to turn around without seeing a candidates name somewhere, and that's fine. Everyone is advertising everything everywhere anyway, so why not the Presidential candidates trying to convince you that they suck less than the other guy?
So I'm reading the article, and I came across this paragraph. If it's true, things have done gone to far. If this is really where our Presidential campaigns are headed, dust off the chesterfield because I'm moving to Ontario...
Keeping supporters passionate is important, but to win elections you have to sway the undecideds. If they won't watch ads, at least one possible candidate thinks they might watch the campaign. "We've discussed the possibility of doing a reality show," says a Senate aide whose boss is contemplating a long-shot White House bid in '08. "The obvious danger is that it would have to be warts and all to be credible, and you'd have to give up some control. The upside is people get emotionally invested in the candidate." The aide emphasizes that no offers exist yet. "But," he adds, "it's inevitable that somebody's going to do it, so why not us?"
I can't even find the words.
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